The MindShift Empowerment and Employment Initiative (MEEI Program) is a global platform focused on empowering entrepreneurs, innovators, and leaders to drive positive social and economic change.

Trading With Turkey, China, and Germany: What African Entrepreneurs Should Know

In recent years, Africa’s position in global trade has undergone a major transformation. As African entrepreneurs explore new ways to scale their businesses, Turkey, China, and Germany have emerged as three of the most important trade partners, each offering distinct opportunities and challenges. Whether you’re an exporter of agricultural goods or a buyer of industrial […]

Packaging and Branding for Global Markets: Win Buyers Before They Read Your Pitch

In international trade, your product’s first impression is often not the product itself, it’s the packaging and branding. When African entrepreneurs enter global markets, especially in agro-exports, fashion, crafts, or processed food products, they’re not just competing on price, they’re competing on presentation, trust, and perception. And in a fast-moving, highly visual world, the way […]

Digital Tools Every Exporter Should Use in 2025

In the fast-paced world of international trade, being a successful exporter in 2025 requires more than just knowing how to move goods across borders. It demands speed, compliance, transparency, and smart decision-making—all of which are fueled by digital tools. Today’s exporters must juggle documentation, market research, buyer discovery, shipment tracking, payments, and compliance. The difference […]

Daniel Ayodele November 22, 2024 No Comments

Shina Peller, Daniel Ayodele, and Others Task FG on Policies to Grow Local Furniture and Textile Manufacturing

Landmark Centre Hosts Decor Event Advocating for Policy Reforms The Landmark Centre in Lagos became a hub of strategic discussions and advocacy as notable dignitaries and stakeholders from Nigeria’s manufacturing sector convened at the 2024 Decor Event. With a focus on fostering the growth of local furniture and textile production, the gathering attracted key players […]

Daniel Ayodele November 7, 2024 No Comments

How to Navigate Funding Options as a New Entrepreneur

  Introduction Starting a business is exciting, but one of the biggest challenges for new entrepreneurs is securing the funding needed to get off the ground. With numerous financing options available, understanding which one best suits your business can be overwhelming. This guide breaks down the various funding sources, from traditional bank loans to crowdfunding, […]

Daniel Ayodele November 21, 2023 No Comments

Cross-Border Trade: Opportunities for African and European Entrepreneurs

In today’s global economy, cross-border trade is no longer a complex feat achievable only by multinational corporations. Entrepreneurs, startups, and small businesses across Africa and Europe have unprecedented opportunities to engage in cross-border trade, driving innovation, economic growth, and collaboration. This article explores some key opportunities, benefits, and resources available for African and European entrepreneurs […]