Packaging and Branding for Global Markets: Win Buyers Before They Read Your Pitch
In international trade, your product’s first impression is often not the product itself, it’s the packaging and branding. When African entrepreneurs enter global markets, especially in agro-exports, fashion, crafts, or processed food products, they’re not just competing on price, they’re competing on presentation, trust, and perception. And in a fast-moving, highly visual world, the way […]